FAQs

Our service WebID + Person, which aims to convert anonymous website visitors into identifiable sales leads. This platform uses behavioral tracking and AI to gather contact information and other data points, enriching visitor profiles and revealing buying intent.

It offers a new method for building email lists by capturing a significant percentage of website visitors’ information with their consent. The service also emphasizes real-time integration with marketing platforms and includes features for email validation and consent management, all while offering a free trial for users to experience its lead generation capabilities.

The “WebID + Person” platform focuses on identifying anonymous website visitors and turning them into qualified leads and email subscribers.

It tracks visitor behavior, identifies buying signals, and captures contact information (including name, email, and potentially up to 37 other data points) with consent. This allows businesses to understand who is visiting their website, their potential interests, and to initiate personalized communication.

Traditional methods of building an email list often rely on website visitors actively filling out forms or engaging with specific calls-to-action. “WebID + Person” offers a more automated approach by identifying a significant percentage (claimed up to 40% of recent U.S.-based visitors) and automatically adding their contact information to your email list.

This drastically reduces the effort and potentially increases the rate at which businesses can grow their subscriber base.

Beyond basic analytics, “WebID + Person” aims to provide a comprehensive profile of website visitors.

This includes personally identifiable information like first name, last name, and email address, as well as other data points such as address, employment details, income estimates, home ownership status, and expressed interest in specific products or services. The platform boasts the collection of up to 37 different data points.

The platform emphasizes a “consent-based identification” process and provides a “Consent Management tool” to help users stay compliant with privacy laws such as the California Consumer Privacy Act (CCPA) and other international data regulations.

It acknowledges the importance of respecting visitor preferences and encourages a non-intrusive approach to outreach, suggesting that businesses wait for visitors to show intent before engaging directly.

Once a visitor is identified, the platform enables businesses to initiate personalized outreach, primarily through email, within minutes of their website visit. This timely communication is designed to drive results by engaging visitors when their interest is likely highest.

The platform also supports integration with other marketing channels like DSPs, social media, custom audiences, and direct mail to further nurture leads and maintain brand visibility.

The platform includes a real-time, AI-driven email validation system that verifies the deliverability of email addresses.

This feature aims to improve email marketing performance by ensuring emails land in the inbox, reducing bounce rates, and ultimately increasing open rates and ROI. This also helps maintain a positive sender reputation.

The platform is designed for fast and simple setup and offers real-time integration with various email marketing platforms, CRM systems, DSPs, and direct mail providers.

Users are guided through a process that involves creating an account, adding a tracking code to their website, and connecting their existing marketing and sales tools to allow seamless data flow.

The main benefits emphasized are the ability to turn anonymous website clicks into paying customers, gain deeper insights into visitor behavior and demographics, build email lists more efficiently, engage with potential customers in a timely and personalized manner, improve email marketing effectiveness through validation, and ultimately drive revenue growth by leveraging previously untapped potential within their website traffic.